Funding
Public grants first, investors when the time is right. We find the fit, build the application and the story behind it.
Operational partner for early-stage founders
From chaos
to clarity.
We roll up our sleeves with founders — funding, strategy, brand and sales, done together rather than handed over in a slide deck.
€5M+
raised in funding
25+
countries sold into
GESS Award
2025
Great idea. Too many hats.
Early-stage founders are expected to be fundraiser, strategist, marketer and salesperson at once — usually with no team and no playbook. We've been there. Mushin brings the experience of building, funding and selling a company across 25+ countries, and works alongside you until things move.
What we help with
Five areas where founders get stuck — and where we step in.
Strategy
Cut through the noise: which market, which customer, which next step. A plan you can actually run next Monday.
Branding
Positioning, messaging and a look that makes organisations, partners and investors understand you in one glance.
Sales
Selling to organisations, building distributor and reseller networks and partnerships — internationally, through a network built over 25+ countries.
Agreements
Reseller, licensing and partnership terms that protect you — drawn from deals we've negotiated ourselves.
Not sure where to start? That's usually the first thing we fix.
Talk it through with us →How we work
Advice is cheap. We stay for the execution.
01
Untangle
A focused kick-off to map where you are, what's blocking you and what matters most right now.
02
Plan in phases
A phased roadmap with clear goals for each step — so you always know what we're doing and why.
03
Execute together
On a monthly retainer, we work inside your team: writing the applications, opening the doors, closing the deals.
The team
Founders who’ve done it, not just talked about it.
Anu Guttorm
Co-founder
VC-backed founder with 20+ years of sales experience. Passionate about clear communication and long-lasting international client relationships.
Petteri Forsman
Co-founder
Business-oriented engineer with 20+ years of turning innovative ideas into products that make a positive impact on society and the environment.
“Anu and Petteri combine sharp commercial and strategic skills with deep technical expertise, a rare mix that's worth a lot to any startup. They helped us build our company and settle into Finland.”